Offshore electrification in the North Sea is becoming increasingly uneconomic, even with Norwegian carbon prices reaching 237 USD/ton by 2030, pushing Norway and the UK away from their power-from-shore ambitions. Equinor’s cancelled Halten and Tampen projects show that even a global low-intensity leader is no longer willing to pay the rising abatement cost of offshore electrification. Having already achieved significant upstream decarbonization across Norway, further expenditures no longer provide a competitive advantage.